Brand Identity & Packaging



Bellon, an established K-beauty line, creates products that are gentle enough for delicate skin and exclude chemical substances. Bellon’s goal is to naturally leave skin feeling clean, refreshed, soft and smooth.

This project started with Bellon needing creative for a new line of baby bath products. Learning that Bellon used natural extracts from Jeju Island, we created an identity that embodied the island’s cultural heritage. We incorporated the pony, a symbol of Jeju Island, and folded in, through illustration, organic and natural ingredients with fun child-friendly elements, like balloons and merry-go-rounds. The pony is featured in a consumer-friendly way while keeping the overall look simple and clean.