PepsiCo Good Design Is for Everyone book cover designed by Founder & Creative Director Jong Woo Si of JD&Co. Creative — Cover Design

Case Study 01

Good Design Is for Everyone

Participants

Creative Direction — Mauro Porcini, Richard Bates, Jong Woo Si, Tom O'Quinn
Project Management — Da Kyung Lee, Cliff Horowitz
Design — Aage Vetter, Steve Snygin, Sarah Zoon-Dempe

Project Overview

JD&Co. Creative partnered with PepsiCo’s Design & Innovation team to create Good Design Is for Everyone, a commemorative book celebrating a decade of design excellence across PepsiCo’s global portfolio.

Published by Rizzoli, the book showcases the creativity, innovation, and diverse perspectives behind one of the world’s most recognized food and beverage companies. Shortly after its release, it reached #1 in Amazon’s “Branding & Logo Design” Best Sellers category and #1 in the “Industrial Design” New Releases category.

Services: Editorial / Food & Beverage

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Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — opening chapter spread — Featured Spreads — New Pepsi Brand Identity

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — a spread with an inset cover — Featured Spreads — New Pepsi Brand Identity

The Challenge

PepsiCo’s Design & Innovation team commissioned JD&Co. Creative to develop an official anniversary book celebrating ten years of design innovation. The challenge was to translate a decade of global creative achievements into a cohesive editorial experience while capturing the scale, diversity, and distinctive character of PepsiCo’s extensive brand portfolio.

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — Gatorade Gx sports bottles with dynamic splash photography — Featured Spreads — Brand Collaborations & Special Editions

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative. — Gatorade Fuel Tomorrow Collection bottle designs — Featured Spreads — Brand Collaborations & Special Editions

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — Gatorade floral and vibrant packaging spread — Featured Spreads — Brand Collaborations & Special Editions

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — a grid spread showcasing project covers — A Collection of Project Spreads

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — showcasing 360° design and experience work

Editorial layout sample from PepsiCo global design book by Jong Woo Si of JD&Co. Creative — showcasing 360° design and experience work spread

Special Sections — Gold & Silver Foil Pages and Inset Pages

The Solution

We developed an editorial design system that balances energy, sophistication, and visual storytelling. Custom silver and gold paper stocks highlight quotes from PepsiCo’s leadership, while vibrant inset pages feature stories and insights from its global design and innovation teams.

Across more than 400 pages, expressive typography, dynamic cropping, and thoughtful compositions bring PepsiCo’s products, brands, and creative achievements to life.

The result is a visually engaging publication that celebrates the people, ideas, and innovations behind a decade of PepsiCo Design.

Insets, credits, and opening spreads inside the Good Design Is for Everyone book by Jong Woo Si of JD&Co. Creative — a grid showcase of editorial layouts — A Collection of Project Spreads

The Results

JD&Co. Creative partnered closely with PepsiCo’s Design & Innovation team, contributing to one of the brand’s most significant editorial publications. Published by Rizzoli, Good Design Is for Everyone became the #1 Best Seller in Amazon’s “Branding & Logo Design” category and the #1 New Release in “Industrial Design” shortly after its release. The book was also featured in The Daily Heller by Steven Heller in PRINT Magazine, recognizing its contribution to contemporary design culture, and in Fonts in Use, highlighting its distinctive typographic approach.