PepsiCo Good Design Is for Everyone book cover designed by Founder & Creative Director Jong Woo Si of JD&Co. Creative — Cover Design

Case Study 01

Good Design Is for Everyone

Participants

Creative Direction — Mauro Porcini, Richard Bates, Jong Woo Si, Tom O'Quinn
Project Management — Da Kyung Lee, Cliff Horowitz
Design — Aage Vetter, Steve Snygin, Sarah Zoon-Dempe

Project Overview: Led by Founder & Creative Director Jong Woo Si, JD&Co. Creative has partnered with PepsiCo since 2021, collaborating closely with its Design & Innovation team on a wide range of branding, editorial, and digital initiatives. This book serves as a tribute to the remarkable journey of PepsiCo Design, a global in-house creative powerhouse, and its commitment to design excellence across one of the world’s most recognized food and beverage portfolios. Published by Rizzoli, the book became the #1 Best Seller in Amazon’s “Branding & Logo Design” category and the #1 New Release in the “Industrial Design” category shortly after its release.

Services: Branding / Editorial / Food & Beverage / Illustration

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Editorial layout sample from PepsiCo global design book by JD&Co. — opening chapter spread

Editorial layout sample from PepsiCo global design book by JD&Co. — a spread with an inset cover

The Challenge

PepsiCo Design + Innovation team tasked JD&Co. Creative to create an official anniversary book that pays tribute to their global creative prowess in elevating the design of their renowned food and beverage brands for over the past 10 YEARS.

Editorial layout sample from PepsiCo global design book by JD&Co. — Gatorade Gx sports bottles with dynamic splash photography

Editorial layout sample from PepsiCo global design book by JD&Co. — Gatorade Fuel Tomorrow Collection bottle designs

Editorial layout sample from PepsiCo global design book by JD&Co. — Gatorade floral and vibrant packaging spread

Editorial layout sample from PepsiCo global design book by JD&Co. — showcasing 360° design and experience work

Editorial layout sample from PepsiCo global design book by JD&Co. — showcasing 360° design and experience work spread

The Solution

The elevated editorial type system used throughout the book flexes to match the energy and elegance of the PepsiCo portfolio. Custom silver and gold stock feature quotes from PepsiCo’s leadership suite, and vibrant inset pages contain stories and insights from PepsiCo’s global creative and innovation teams.

The revolutionary global products and services are brought to life on each page through dynamic cropping, thoughtful placement, and a color palette full of life and vibrancy. The overall excellence in execution of this 400+ page book mirrors PepsiCo’s show and shelf-stopping power throughout the last decade.

The Results

JD&Co. Creative partnered closely with PepsiCo’s Design & Innovation team, with creative direction by Founder & Creative Director Jong Woo Si, contributing to one of the brand’s most significant editorial publications. Published by RRizzoli,Good Design Is for Everyone became the #1 Best Seller in Amazon’s “Branding & Logo Design” category and the #1 New Release in “Industrial Design” shortly after its release. The book was also featured in The Daily Heller by Steven Heller in PRINT Magazine, recognizing its contribution to contemporary design culture.