Vertage
Project 12

Vertage


Participants
  • Creative Direction Dakyung Lee, Jong Woo Si
  • Lead Design Jong Woo Si
  • Design Danie Suk, Eunseo Jun, Steve Snygin
  • Web Development NoMatter

Project Overview

Vertage achieved a delicious feat – they created a line of plant-based cheeses that rivaled dairy cheese in both taste and that perfect melty texture. With the help of JD&Co. Design, they set their sights on building a mouthwatering brand.


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Vertage
Branding - Details

The Challenge

Created by professional chefs, Vertage sought a visual identity that was culinary, appetizing, and inviting. They also wanted to prioritize a logo and website in order to give potential clients a place to learn about their heart-healthy, non-GMO plant-based cheeses.

Vertage
Vertage Packaging Mock-ups (Not Final Packaging)
Vertage
Website - Home Page

The Solution

JD&Co. Design worked closely with Vertage to define their entire brand identity. From their polished fromage-formed logo to their upscale digital presence and packaging, we cooked up branding with chef and consumer appeal.

The website feels as welcoming as the brand, showcasing Vertage’s plant-based cheese in delectable photography paired with serving suggestions.

Vertage
Website - Cheeses Page

The Results

With an online presence and ownable branding, Vertage is taking the culinary world by storm. Clients can view Vertage’s current (and growing) menu of plant-based cheeses that are available for wholesale purchase. And they can even get an IRL taste – the restaurant finder shows a list of restaurants currently serving up Vertage cheeses.

Website - Our Story Page

Our Role

  • Art Direction
  • Web
  • Collateral
  • Digital
  • Illustration


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