Each year, PepsiCo publishes its Annual Design Book, showcasing imaginative and innovative creative work from its global design teams. PepsiCo tasked JD&Co. with creating a cohesive and dynamic editorial design system to bring these diverse projects together.

For the 2020 edition, we developed a distinctive holographic cover reflecting the forward-thinking creativity featured throughout the book. We also created a dynamic editorial design system to showcase 480 pages of PepsiCo’s global design collaborations and experiences.

Following the success of the 2020 Annual Design Book, PepsiCo once again partnered with JD&Co. Creative to produce the 2021 edition and a special 10th-anniversary book.

Working on a similar project? We’d love to hear about it. Let’s explore how we can work together. — CONTACT US