JD&Co. partnered with Clinique to develop packaging illustrations for its 2020 SOS Kit Program, featuring seven makeup kits and two Asia-exclusive variants designed for different moments in consumers’ lives.

Using whimsical yet edgy, hand-drawn illustrations inspired by stickers, we created a playful visual style that reflects Clinique’s everyday-chic personality and the SOS Kit concept of feeling confident and prepared for whatever comes your way.