Clinique
Project 03

Clinique


Participants
  • Creative Direction Clinique Creative Team, Dakyung Lee, & Jong Woo Si
  • Illustration Michelle Deng

Project Overview

Clinique is a skincare, cosmetics, and fragrance company sold in high-end department stores and owned by Estée Lauder Companies. Jd&co. was tasked with designing engaging and disruptive packaging for their 2020 SOS Kit Program, which consists of 7 make-up kits (plus 2 Asia variants) to meet the needs of consumers at key moments in their lives. Using whimsical, yet edgy and cool sticker-like illustrations (which were all hand-drawn), we created a packaging aesthetic that reflected the everyday-chic feel of Clinique’s SOS Kit series, as well as its core value proposition, i.e., feeling confident and prepared for whatever comes your way.


Keywords

Share This

Clinique
Girls Night Glow Packaging Illustrations
Clinique
Post-sun 101 Packaging Illustrations
Clinique
Detox + Defend Packaging Illustrations
Clinique
Get the Most Glow Packaging Illustrations
Clinique
Social Ad Illustrations

Services

  • Art Direction
  • Illustration


Case Studies

Email