Moët Hennessy x Maluma
Packaging Design
Project 03

Moët Hennessy x Maluma

  • Creative Direction Sherril Hwangbo (Moët Hennessy), Dakyung Lee, Jong Woo Si
  • Art Direction Michelle Deng
  • Lead Design Michelle Deng

Project Overview

Chart-topping Latin singer Maluma has been a Moët Hennessy brand partner since 2019. JD&Co. created a limited edition bottle to celebrate the brand’s partnership and the impact of Latin culture on art, music, and fashion.


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The Challenge

Both Moët Hennessy and Maluma are cultural icons in their own right. The brief required that we balance the two, marrying Moët Hennessy’s “Never stop. Never Settle.” brand ethos with the vibrant personality and values of Maluma himself.

Moët Hennessy x Maluma
Key Visual

The Solution

To create the Hennessy V.S.O.P. limited edition bottle and packaging, JD&Co. collaborated closely with Maluma. Much of our inspiration came from the buildings in his birthplace of Medellin, Colombia. From there, we brought the design to life in neon hues, symbolizing the vibrancy of Latin culture and its people.

Both the packaging and label feature these electric colors and prismatic shapes, vibrant expressions of Maluma’s heritage and the inspiration that’s fueled his life and career.

Moët Hennessy x Maluma
Packaging Design

The Results

Our contribution was not only well-received, but delivered on business objectives. Moët Hennessy posted a 26% sales leap from 2021, with the brand’s volumes increasing 4% on pre-pandemic 2019.

Moët Hennessy x Maluma
Key Visual


  • Packaging
  • Illustration

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