Both Hennessy and Maluma are cultural icons in their own right. The brief required us to balance the two, bringing together Hennessy’s “Never stop. Never settle.” brand ethos with Maluma’s vibrant personality and values.

To create the Hennessy V.S.O.P limited-edition bottle and packaging, JD&Co. collaborated closely with Maluma. Much of our inspiration came from the architecture of his hometown, Medellín, Colombia. We brought the design to life through neon hues and geometric forms, reflecting the vibrancy of Latin culture.

Both the packaging and label feature electric colors and prismatic shapes, expressing Maluma’s heritage and the creative influences that have shaped his life and career.

The limited-edition Hennessy V.S.O.P bottle and packaging brought together the brand’s heritage and Maluma’s distinctive creative identity. The vibrant design celebrated Latin culture while introducing a fresh visual expression to Hennessy’s iconic packaging.

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