PepsiCo Sports Sponsorship Campaigns

Case Study 06

PepsiCo Sports Sponsorship Campaigns

Participants

Creative Direction (JD&Co.) — Jong Woo Si
Project Management — DaKyung Lee
Art Direction — Catherine Wyatt
Lead Design — Aage Vetter, Danie Suk
Design — Danie Suk, Katie Medina, Steve Snygin
Copywriting — Marisa Robinson
Technology, Production & Development Support — PepsiCo Teams
Animations/Video Editing — Steve Snygin

Project Overview

PepsiCo partnered with JD&Co. Creative to develop a series of event and campaign design programs spanning the Ryder Cup, UEFA Champions League partnerships, and Super Bowl promotional initiatives.

Working closely with PepsiCo and its partner brands, including KFC and Pizza Hut, JD&Co. Creative created campaign branding, art direction, environmental graphics, digital experiences, promotional materials, social media content, website applications, and motion design direction across multiple consumer touchpoints.

The work included environmental branding for the Ryder Cup, the Score With Pogba augmented reality campaign for Pizza Hut, the Champions Challenge campaign for KFC, and Super Bowl promotional programs developed in partnership with Marcus Theatres.

*All trademarks, logos, photographs, video footage, and campaign materials featured in this case study are the property of PepsiCo and their respective partners. They are displayed solely for the purpose of showcasing JD&Co. Creative’s sports sponsorship campaign design work and creative contributions.

Services: Branding / Food & Beverage / Social

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PepsiCo × KFC UEFA Champions League “Champions Challenge” campaign creative

The Challenge

PepsiCo launched a series of sports sponsorship and promotional campaigns centered around major sporting events, including the Ryder Cup, UEFA Champions League partnerships, and Super Bowl promotions. Working alongside partner brands such as KFC and Pizza Hut, each initiative required a distinct creative approach while maintaining alignment with PepsiCo’s broader sports marketing platform.

The challenge was to develop flexible campaign systems that could extend seamlessly across environmental graphics, digital experiences, promotional materials, social media content, websites, email campaigns, retail activations, video content, and experiential marketing programs. Each initiative needed to engage passionate sports fans while delivering a cohesive and recognizable brand experience across multiple touchpoints.

Social media campaign assets for PepsiCo’s UEFA Champions League partnerships with KFC and Pizza Hut

PepsiCo × Pizza Hut “Score With Pogba” campaign logo

“Score With Pogba” AR game teaser and drive-to-play assets.

The Solution

UEFA Champions League — Champions Challenge (KFC)
JD&Co. Creative developed the branding, art direction, promotional graphics, digital content, and overall visual identity for Champions Challenge, PepsiCo’s UEFA Champions League partnership campaign with KFC. Working closely with PepsiCo’s production teams, we also helped establish the visual direction and look-and-feel for the video campaign across digital and social platforms.

UEFA Champions League — Score With Pogba
As part of PepsiCo’s UEFA Champions League sponsorship platform, JD&Co. Creative developed the branding and visual system for Score With Pogba, an interactive augmented reality game created in collaboration with PepsiCo’s technology and development teams.

Our team created the campaign identity, logo, visual language, microsite design direction, digital promotions, social media assets, email campaigns, and print materials, helping deliver an engaging fan experience connecting PepsiCo, Pizza Hut, and UEFA Champions League audiences.

The Solution

Ryder Cup 2020
JD&Co. Creative helped PepsiCo welcome Ryder Cup attendees through a comprehensive environmental branding program that included airport installations, chalet graphics, event signage, apparel, and promotional materials. A dynamic golf ball-inspired visual system created a cohesive and energetic experience throughout the tournament.

Super Bowl Promotion — Marcus Theatres
JD&Co. Creative developed campaign creative for a Super Bowl promotional program in partnership with Marcus Theatres. The work included promotional graphics, digital advertising, social media content, website applications, and in-theater marketing materials.

The campaign was adapted across multiple consumer touchpoints, creating a unified promotional experience both online and in physical locations.

Pepsi x Marcus Theatres Super Bowl LVII Digital Campaign

The Results

JD&Co. Creative developed scalable campaign systems that were deployed across experiential environments, environmental graphics, digital platforms, social media, websites, email campaigns, retail promotions, and branded content.

From large-scale event branding at the Ryder Cup to interactive digital experiences such as Score With Pogba, video-based campaigns like Champions Challenge, and Super Bowl promotions with Marcus Theatres, the work helped PepsiCo and its partner brands create engaging and consistent fan experiences across multiple markets and channels.