Case Study 03

Social Ads for Various Brands

Participants

Creative Direction (JD&Co.) — Dakyung Lee, Catherine Wyatt, Jong Woo Si
Lead Design — Aage Vetter, Michelle Deng
Design — Danie Suk, Katie Medina, Steve Snygin, Sarah Zoom-Dempe
Copywriting — Brian Hunn, Ryan Cheung, Sarah Lawrence
Animations/Video Editing — Steve Snygin

Project Overview: At JD&Co., we created a wide range of direct response ads for a diverse range of brands, helping both brands and agencies achieve their growth goals. We consistently delivered scroll-stopping graphic ads to support paid media teams in driving ROAS.

Services: Food & Beverage / Household / Social

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The Challenge

Brands like PepsiCo, Ka’chava, Hellofresh, Shake Shack, Grubhub, Huel, and Myx Fitness were looking for a nimble creative team to work hand-in-hand with their in-house teams. They wanted a team that could quickly produce paid social media ads to boost brand awareness and conversion rates.

ShakeShack Paid Social Ads

MYX FITNESS EMAIL DESIGN

The Solution

Based on analytics and creative insights from the growth teams, JD&Co. translated these insights into captivating, high-performing ads. Campaign after campaign, we consistently scaled and iterated on successful ads. Additionally, we maintained a steady stream of fresh creative iterations throughout the year to combat creative fatigue.

HUEL PAID SOCIAL ADS

The Results

We partnered closely with brands in various ways to drive engagement and conversion. By working hand-in-hand with growth teams, we established an effective feedback loop and customized processes for each brand. This allowed for continuous testing, revision, and optimization of ads based on performance data. Our collaborative approach ensured we could pivot and iterate quickly, helping brands hit their KPIs.