Creative Direction —Jong Woo Si, Dakyung Lee, & Michelle Deng
Art Direction —Jong Woo Si & Michelle Deng
Design —Jong Woo Si & Michelle Deng
Tinge is a skincare company that offers a full-body skin tint for women of every shade. They needed to create a visual identity that communicates the product attributes, as well as the revolutionary premise of their brand: to empower women of every skin tone with a safe and effective full-body foundation solution.
Since the very early stages of the company, JD&Co. has worked hand-in-hand with the founder to manifest her brand vision, educating her on the design process along the way. In 2018, we developed the Tinge brand identity and crafted brand collaterals such as stationery and packaging labels.