PepsiCo D+I Annual 2020

Every year PepsiCo unveils their Annual Design Book, an exciting showcase of imaginative, boundary-smashing creative. PepsiCo tasked JD&Co. Design with giving their award-winning design work a beautifully cohesive and dynamic home.

For the 2020 book, we created an eye-catching holographic cover, a choice mirroring the forward-thinking creative found on each page. Additionally, we created impactful design vocabularies to complement and enhance 480 pages of stunning PepsiCo design collaborations and experiences from around the globe.

After the success of this book, PepsiCo once again tapped JD&Co. Creative to create the 2021 annual and a special 10th-year anniversary book.