A die-cut sleeve offers a first look at the book’s core message
Project 11

PepsiCo D+I Annual Book 2021


Participants
  • Creative Direction — Jong Woo Si, Marco Escalante
  • Lead Design — Aage Vetter, Danie Suk

Project Overview

JD&Co. partnered with PepsiCo Design + Innovation to craft the 2021 annual design book, celebrating a year of human-centered and transformative work. Featuring an introduction by Chief Design Officer Mauro Porcini, the book highlights global teams’ most meaningful projects. Its die-cut sleeve and reveal-style cover add a playful moment of discovery.


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The Challenge

PepsiCo Design + Innovation sought to capture a transformative year in a single volume—one that celebrates global creativity, human-centered design, and meaningful impact.

PepsiCo D+I Annual Book 2021
Editorial layout featuring PepsiCo’s 2021 design highlights

The Solution

JD&Co. designed the 2021 book with a bold, editorial-forward system and a unique die-cut sleeve that reveals the central message, creating a playful and memorable moment of discovery.

PepsiCo D+I Annual Book 2021
Year-in-review spread celebrating creativity and culture across PepsiCo brands

The Results

A distinctive annual book showcasing PepsiCo’s global design achievements and celebrating the creativity, innovation, and human-centered thinking behind them.

OUR Services

  • ART DIRECTION
  • EDITORIAL


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