Opening chapter spread from the PepsiCo Design + Innovation Annual 2021
The Challenge
PepsiCo Design + Innovation sought to capture a transformative year in a single volume—one that celebrates global creativity, human-centered design, and meaningful impact.
The Solution
JD&Co. designed the 2021 book with a bold, editorial-forward system and a unique die-cut sleeve that reveals the central message, creating a playful and memorable moment of discovery.
The Results
A distinctive annual book showcasing PepsiCo’s global design achievements and celebrating the creativity, innovation, and human-centered thinking behind them.
Lifestyle and brand imagery featured in the PepsiCo 2021 Annual
OUR Services
- ART DIRECTION
- EDITORIAL
LET’S CONNECT
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