Shake Shack annual holiday packaging projects creative directed by Jong Woo Si of JD&Co. Creative — showcasing 2021 festive holiday cups and shopping bags for the global market — 2021 Holiday Packaging for the Global Market

Case Study 03

SHAKE SHACK HOLIDAY PACKAGING

Participants

Creative Direction — Jong Woo Si, Dakyung Lee, Cat Wyatt, Shake Shack Creative Team
Project Management — Dakyung Lee, Cliff Horowitz, Liz Yoon
Design — Michelle Deng, Katie Medina, Aage Vetter, Danie Suk
Illustration — Michelle Deng, Katie Medina, Aage Vetter, Danie Suk

Project Overview

Shake Shack is a modern-day roadside burger stand and an iconic fast food franchise.

Since 2018, JD&Co. Creative has spearheaded their annual holiday packaging, including the design of their festive, sweater weather holiday cups and bags. We have also produced other Shake Shack creatives such as in-store display, paid social, and brand collateral worldwide. Our holiday packaging work for Shake Shack has also been featured in DIELINE.

*All imagery featured in this project has been sourced from Shake Shack’s official social media channels. All visual assets, photography, and associated rights remain the property of Shake Shack. These materials are used solely for portfolio and presentation purposes and are not intended for commercial use.