PepsiCo Design + Innovation Annual 2021

A die-cut sleeve offers a first look at the book’s core message

Project 09: PepsiCo Design + Innovation Annual 2021

Participants

Creative Direction — Jong Woo Si
Lead Design — Jong Woo Si
Design — Aage Vetter, Danie Suk

Project Overview: JD&Co. partnered with PepsiCo Design + Innovation to craft the 2021 annual design book, celebrating a year of human-centered and transformative work. Featuring an introduction by Chief Design Officer Mauro Porcini, the book highlights global teams’ most meaningful projects. Its die-cut sleeve and reveal-style cover add a playful moment of discovery.

Keywords: Branding / Editorial / Food & Beverage / Packaging

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Opening chapter spread from the PepsiCo Design + Innovation Annual 2021

The Challenge

PepsiCo Design + Innovation sought to capture a transformative year in a single volume—one that celebrates global creativity, human-centered design, and meaningful impact.

The Solution

JD&Co. designed the 2021 book with a bold, editorial-forward system and a unique die-cut sleeve that reveals the central message, creating a playful and memorable moment of discovery.