Nuonchic Brand Identity & Packaging

Project 10: Nuonchic

Participants

Creative Direction — Jong Woo Si
Art Direction — Jong Woo Si, Ja Yeun Kim
Lead Design — Jong Woo Si

Project Overview: Nuonchic is a revolutionary lingerie collective shopping app featuring an exquisite selection of over 50 premium global brands. JD&Co. developed a complete brand identity, app design, stationery system, and packaging. The custom Nuonchic logotype incorporates refined swashes inspired by the fluidity of silk threads, while the color palette and textures create a sophisticated visual language that reflects the allure and intimacy of luxury lingerie.

Keywords: Beauty / Branding / Illustration / Luxury / Packaging

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The Challenge &
The Solution

Nuonchic required a brand world that could balance sensuality with sophistication—something premium, modern, and intimate without feeling loud or ornamental. They needed a cohesive identity system that would translate seamlessly across digital and physical touchpoints: an elegant app environment, refined stationery, luxurious packaging, and a distinctive logotype capable of carrying the brand on its own.

JD&Co. designed a unified brand system anchored by a chic custom logotype, shaped with soft swashes reminiscent of flowing silk. A carefully curated palette of subtle tones and silky textures established a tactile, elevated atmosphere across app UI, typography, and print materials. Supporting graphic elements referenced the delicacy and movement of fine fabrics, creating cohesion from digital screens to physical packaging.

The Results

Nuonchic now presents a polished, luxurious brand experience that resonates with its global audience. The unified identity reinforces the app’s premium positioning, while the elegant UI, refined stationery, and high-touch packaging elevate the customer journey. The brand system gracefully enhances the allure of intimate wear and encourages customers to indulge with confidence.