Logo Collection
Project 05

Logo Collection


Participants
  • Creative Direction — Jong Woo Si, Matthias Ernstberger, Michael Ian Kaye, Kelly Doe, Sven Seger, Young Choe
  • Lead Design — Jong Woo Si, Aage Vetter, Catherine Wyatt, Michelle Deng

Project Overview

We have strategized, designed, and collaborated on a wide range of logos for clients spanning start-ups to global companies. Each project begins with careful research and a clear understanding of the client’s goals, ensuring that every mark reflects both strategic thinking from a business perspective and a distinct visual character.

Many of these logos were created while our Creative Director led the design and played a major role in their development at several prominent agencies in New York City, collaborating with some of the industry’s most influential designers.

Together, they represent a body of work shaped by diverse perspectives, rigorous design thinking, and a commitment to enduring brand identity.


Keywords

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Aïshti luxury department store identity, designed by Jong Woo Si under the creative direction of Stefan Sagmeister
Aïshti Luxury Department Store
33 Hotel NYC Seaport brand identity, with creative direction by Jong Woo Si of JD&Co. Creative.
33 HOTEL NEW YORK CITY • SEAPORT
Turnaround nonprofit organization brand identity, designed by Jong Woo Si at Siegel+Gale.
Turnaround: Nonprofit Organization
Freer & Sackler Galleries at the Smithsonian Institution, designed by Jong Woo Si with creative direction by Kelly Doe.
Freer & Sackler Galleries: Smithsonian Institution

Brand Thinking
across Industries

From nonprofits to global corporations, and luxury boutiques to essential lifestyle brands, we understand how brands communicate across diverse industries.

Through a deep understanding of brand narratives, we translate each client’s vision into a distinctive visual language. Our approach ensures that every identity communicates with clarity and authenticity, creating meaningful connections with its audience.

ME&Friends high-end design agency brand identity, designed by Jong Woo Si with creative direction by Matthias Ernstberger.
ME&Friends: High-End Design Agency

OUR Services

  • Brand Identity


LET’S CONNECT

Working on a similar project? We’d love to hear about it. Let’s explore how we can work together. — CONTACT US


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