Paid Social & Performance Creative
PepsiCo x UCL Partnerships with KFC and Pizza Hut — Paid and Organic Social Posts
Project 04

Paid Social & Performance Creative


Participants
  • Creative Direction (JD&Co.) — Catherine Wyatt, Jong Woo Si, Dakyung Lee
  • Lead Design — Aage Vetter, Michelle Deng
  • Design — Danie Suk, Katie Medina, Steve Snygin, Sarah Zoom-Dempe
  • Copywriting — Brian Hunn, Ryan Cheung, Sarah Lawrence
  • Animations/Video Editing — Steve Snygin

Project Overview

JD&Co. created performance-driven social advertising for brands including PepsiCo, HelloFresh, Shake Shack, Grubhub, Huel, Ka’Chava, and MYX Fitness. Working closely with in-house growth and paid media teams, we developed and iterated creative designed to drive engagement, conversion, and ROAS.


Keywords

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The Challenge

Brands including PepsiCo, Ka’Chava, HelloFresh, Shake Shack, Grubhub, Huel, and MYX Fitness needed a nimble creative partner to work closely with their in-house teams. The challenge was to produce a steady stream of engaging paid social advertising that could support brand awareness, customer engagement, and conversions.

ShakeShack Paid Social Ads
Paid Social & Performance Creative
HelloFresh Paid Social Ads
Paid Social & Performance Creative
Ka'Chava Paid Social Ads
Paid Social & Performance Creative
Grubhub Paid Social Ads
MYX FITNESS EMAIL DESIGN

The Solution

Working with insights and performance data provided by each brand’s growth team, JD&Co. developed and refined social advertising creative across multiple campaigns. Through continuous testing and iteration, we adapted successful concepts, introduced fresh creative variations, and helped brands address creative fatigue.

HUEL PAID SOCIAL ADS

The Results

Our close collaboration with in-house growth teams established an efficient feedback loop tailored to each brand’s needs. This approach enabled continuous testing, refinement, and optimization of advertising creative based on performance insights.

By responding quickly to campaign data and evolving priorities, we supported each brand’s efforts to improve engagement, conversions, and overall campaign performance.

Paid Social & Performance Creative
Grubhub Paid Social Ads

OUR Services

  • Paid Social Advertising
  • Creative Strategy
  • Art Direction
  • Copywriting
  • Motion Graphics & Video Editing


LET’S CONNECT

Working on a similar project? We’d love to hear about it. Let’s explore how we can work together. — CONTACT US


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