Case Study 07

HelloFresh & The Pet’s Table

HelloFresh is the world’s leading meal kit provider. As a company that is growing at breakneck speed (and with three thriving brands under its belt), they were looking for an agency partner that could collaborate closely with and complement their in-house team.

Our team worked in lockstep with the HelloFresh in-house team as creative collaborators and production partners, executing high volumes of assets across paid social, emails, and direct mail, as well as countless collaterals based on rapidly evolving business needs.

In so doing, we helped HelloFresh scale cost-effective customer acquisition campaigns across all channels, without increasing headcount or altering their creative operations. We also delivered some of the highest performing creatives to date by closely executing against company learnings.

As part of HelloFresh’s expanding ecosystem, we also contributed to The Pet’s Table, its pet nutrition brand, supporting the development of its visual and brand applications while maintaining alignment with the broader HelloFresh system.

Thanks to JD&Co.’s collaborative spirit and production chops, HelloFresh was able to scale its acquisition marketing rapidly in 2019, leading to some astounding results for the business. The number of active customers increased by 63% YoY, and the number of orders by 55.7% YoY. HelloFresh US was able to achieve its first full year of profitability.

The HelloFresh Brand team was also able to increase its creative capacity exponentially in 2019, completing over 2700 creative projects. That’s a remarkable ~250% increase from 2018 (and about 52 projects every week.)