Brand Identity

Tutti Spa and Nails


Tutti Spa was created with the goal of offering a luxurious space where clients could expect and enjoy affordable, expert nail care. Tutti Spa provides a unique experience to high-end mall visitors, where it has been the expert in “mani’s & pedi’s” business since 2010.

To support Tutti’s salon expansion across the USA, Jd&co. Design developed a brand identity that reflected Tutti’s luxury and trustworthy positioning – customers who value quality products and pleasant spa experience, choose Tutti. We communicated luxury and trust by visually representing the Italian heritage of the word Tutti. The brand identity creative celebrates timeless glamour and the compelling brand presence gives customers confidence in their tasteful lifestyle choices.