Case Study 08

Logo Collection

Participants

Creative Direction — Jong Woo Si, Matthias Ernstberger, Micheal Ian Kaye, Kelly Doe, Sven Seger, Young Choe
Lead Design — Jong Woo Si, Aage Vetter, Catherine Wyatt, Michelle Deng

Project Overview

We have strategized, designed, and collaborated on a wide range of logos for clients spanning start-ups to global companies. Each project begins with careful research and a clear understanding of the client’s goals, ensuring that every mark reflects both strategic thinking from a business perspective and a distinct visual character.

Many of these logos were created while our Creative Director led the design and played a major role in their development at several prominent agencies in New York City, collaborating with some of the industry’s most influential designers.

Together, they represent a body of work shaped by diverse perspectives, rigorous design thinking, and a commitment to enduring brand identity.

Services: Beauty / Branding / Editorial / Food & Beverage / Hospitality / Luxury

Share This

Aïshti Luxury Department Store

33 HOTEL NEW YORK CITY • SEAPORT

Turnaround: Nonprofit Organization

Freer & Sackler Galleries: Smithsonian Institution

Xfinity: A Comcast Brand, Neustar: Technology Company

St. Regis: Hotel & Residences, Terra: Luxury Residences, Houston

Ralph Lauren: The Dog Walk” Campaign, Edition01: E-commerce Platform

Brand Thinking
across Industries

From non-profits to global corporations, and luxury boutiques to essential lifestyle brands, we understand how a brand must communicate across diverse industries.

Through a deep understanding of the potency of brand narratives, we translate your vision into a precise visual language. We ensure your brand represents its core identity with clarity and authenticity, creating a resonant connection that influences your customers’ lifestyles